The Moon River Mercantile Co.: a Mini Tour

My business partner and I were thrilled our newly-opened shop, The Moon River Mercantile Co. (also on Etsy) was featured both by beautiful Edmonton fashion blogger The Pretty Secrets and the Edmonton Journal recently.

The Baronial Brag Book (and a Big Batch of Gratitude)

As I am moving forward and embarking on a new 'vintage adventure,' in the form of my business partnership with The Moon River Mercantile Co. (we're on Etsy too) I foresee that this blog space will be in for some changes to put it more in line with the new shop, both in style and in content. I feel like my own personal vintage style has been evolving and will continue to do so, as well.  Stay tuned, as it becomes clearer what new direction I will take this blog space.

I will soon share with you some images of our new vintage showroom; however, even while I look to the present and the future, I feel like now is a good time to revisit the wonderful projects, experiences, and accomplishments which my vintage fashion blog has afforded me over the past FOUR years.  So, forgive me if this comes across as bombastic, but I feel like it's so easy to get caught up in feeling like I am not doing enough that I need to sometimes stop and do an auto-pat on the back for the things that I *have* seen to fruition.  Consider this my blogger's CV, if you will.  Again, I want to thank those of you who have remained my loyal and patient followers and friends, as I've weathered the peaks and valleys of the past few years.

• I was asked by vintage-repro label Able Grable to design and then model an early 1930s style dress that went on to be dubbed the "Vintage Baroness."

• I was elated to be named Queen of Vintage #65!

• I really enjoyed doing a fashion history article for the SiW Costumers' Journal. Watch for more of my fashion history writings in the future!  

• I got featured in a book called Wearable Vintage Fashion.

• I was honoured to be featured in a "Profiles in Style" piece for Lily Lemontree

• An image of me in 20s garb won the right to a feature at the front of a "Gatsby" photo album on the People Magazine website:

• I worked as a vintage music correspondent for The Glamourous Housewife

• I served as Artistic Director, Head Stylist, and Photographer for a shop photoshoot at Rutherford House. I've since done several other shoots, vintage stylings, and fashion history consultations. Looking forward to doing more of such things, including consult work for a film project slated to be filmed locally this fall!

Lately:

• I was included in a list of 10 amazing vintage bloggers.
• One of my vintage dresses is going to be featured in the May 2014 issue of Flare magazine.

Along my journey, I have been able to meet some really interesting people. Some meetings led to friendships that I know will flourish for years to come; sadly, I had to let a few others fizzle, but on the whole, what a marvellous set of experiences I've had. Looking forward to a new chapter in the book of my vintage-loving life!

Hanging on the Queen Mary in California with Beth of V is for Vintage and Lauren of Wearing History

Moon River, I'm Crossing You In Style Some Day

I'm so negligent of my blog, but I've got my eye on the prize: my business partner and I are trying to open The Moon River Mercantile Co. shop showroom/store front some time soon (probably February, from the looks of things right now).  Here's some insta-peeks in and around our future home (middle pic is a BEFORE snap)....Stay tuned for firmer info about our grand opening!

The Best Laid Plans

Gaffs and glitches prevented me from doing a promotional post for a local NYE party, so I leave you with this 1930s inspired instagram pic showcasing a couple of items from Adeline's Attic Vintage and The Moon River Mercantile Co.!  Happy New Year, darlings!!

20s Toppers & Introducing The Moon River Mercantile Co.

Exciting news, friends! Adeline's Attic Vintage is going to be integrating over the coming months into a business partnership known as The Moon River Mercantile Co., which will have a brick and mortar shop front in Edmonton, as well as an Etsy shop!  In support of this endeavour, I have begun sourcing some exciting vintage stock. My latest finds? These gorgeous 1920s hats!! Please follow Moon River Mercantile on Facebook for the latest info on our shop opening and our upcoming Etsy listings! Also, if you are local to the Edmonton area and/or you or anyone you know has vintage clothing and accessories (1900s to 1960s, ideally) you are looking to offload, we are accepting items on consignment, so please contact us via the above links to arrange an appointment (we do house calls!).