I love how this article talks about that the two defining spirits of the age (c. 1930s) that this era's feminine beauty ideals centred around were: 1) a love of sports and healthy living and 2) a taste for a certain kind of more elaborate (read 'made up' and/or ornamented) aesthetic (that's how I translate the use of the word 'artifice' here. It argues it is these two influences that have given birth in a sense to the modern woman of the '30s. Fascinating. That's why I love the 30s so.
