Wednesday, June 23, 2010

Spectacular 30s Spectator Sportswear

I was reading FuzzyLizzie's page about the history of sportswear and found the following info really interesting: "During the 1920s leisure increased, and so did the demand for more casual clothing. More and more people had the time and money to golf, play tennis and take vacations. Many department stores had opened "Sports Shops" by the mid 1920s, in which tennis and golf dresses, riding clothing and even knicker ensembles for women were offered.  Increasingly, there was also "spectator" sportswear - casual clothing which was not for participating in a particular sport, but rather for watching.  These clothes were most appropriate for country wear, but were often dressy enough for town.  Some sportswear departments were even called "Town and Country" shops.
By the 1930s, the term "sportswear" had come to mean wear for casual occasions, not just clothing for active sports.  
Not only do I love that 30s ladies wore some pretty fabulous sportswear to play tennis, golf, and so forth, but I adore the ensembles they wore to watch others play sports (spectator clothing).  Here's a random rainy day effort to try out a mock spectator outfit with the aid of an otherwise rather blank frock that was buried in the recesses of my vintage storage and my "spectator" heels.  Hat from Miss Matilda Dreams

18 comments:

Carys said...

This dress is just absolutely beautiful!! And I love your hat too! This outfit is amazing!!
From Carys of La Ville Inconnue

Em said...

Love, love, love the hat--it looks fantastic with the outfit.

Darlene said...

You. look. fierce. Honest to God, you are swoon-worthy. :)

Interesting about "leisure" clothes. How sophisticated were they, so that even if you weren't an athlete, you were still watchable, lol. How we take leisure for granted today, no?

Anyway, LOVE everything about this post!

AbleGrable said...

HA! That hat, that girl, I'm in love!!

garofit said...

Great informative little post, and that hat is stunning on you!

Bree said...

beautiful! your outfit, hair, makeup is perfection. please enter my blog giveaway

Pixie Drive-In said...

You look so beautiful and stylish! I remember reading something similar about sportwear in the '20s and '30s in a book, and I love how they made sports and leisure seem so...chic.

Stefanie Valentine said...

Isn't it amazing how much sportswear has changed? I like sports but I would probably be more interested if they wore clothes as lovely as the outfit you're wearing!

1930s Girls About Town said...

A favorite subject! Sigh - I might even attend sports events if the spectators looked like that.

Lauren said...

Spectator heels, love them!!!!

Scofield lv said...
This comment has been removed by a blog administrator.
俊源 said...
This comment has been removed by a blog administrator.
BaronessVonVintage said...

It IS amazing how much the clothing worn by athletes and their fans has changed, I totally agree! Let's just say I wouldn't be wearing this to a baseball or football game anytime soon, not only because I don't watch baseball or football, but because the thought of nacho cheese splashing me is a mortal fear!

Retro Chick said...

I love that hat! I really must buy more hats.

lauren said...

FANTASTIC! I love this outfit on you, brilliant!

My Republic of Fashion said...

Love this outfit!SarahD:)

*Katia* said...

fantastic outfit as always!

BaronessVonVintage said...

Hey, thanks! I have WAY too much fun playing rainy day dress up!